Organizational design to drive and transform business

2 years ago



Business Transformation is a recurring exercise in unstable environments or subject to permanent technological and regulatory upheaval. The choice of the right organizational model is therefore decisive because it must bring performance, agility and proximity to its markets. It is in this perspective that organizational design comes into play.



The organizational design will determine the best mode of operation of the company, taking into account the following aspects:


Governance - the decision-making bodies of the company

The mode of operation - that is, how the company manages the flow of human, material and immaterial flows (organizational charts, functional business processes and information systems) to achieve the objectives it has achieved. assigned

Management - all the organizational techniques that make it possible to plan, organize, direct and control the resources of the company, both human, financial and material

And finally, culture - that is, all the knowledge, values ​​and attitudes that mark the identity of the company and are shared by its actors

The combination of the terms "design" and "organization" indicates the desire to satisfy both the company and all of its stakeholders. The goal of organizational design is therefore to describe how the company operates within its ecosystem.


In other words, it is a question of delivering a global experience, inside and outside the company, to all the actors and entities concerned: customers, collaborators, partners - in accordance with the regulatory, ethical, social and economic contexts. use, etc.


The benefits of organizational design


Thinking holistically - that is, integrating all of its stakeholders - is a major advantage in three types of configurations:


Better manage external growth

Increase your performance in hyper competitive markets

Evolve your business model, especially by focusing on customer and employee experience

Better manage external growth


Organizational design will go further in an approach of making two types of operations, cultures and managements compatible by looking for possible synergies. It is not a question of unifying in a strict framework but of combining the respective strengths of each of the close or merged companies in order to obtain an optimal global operation.


Increase your performance


In battled markets, the first reflex is the adoption of an aggressive pricing policy. In addition to its negative impact on profitability, this policy generates almost automatically a price war of all competitors. Organizational design will push the company further on the path of differentiation and operational excellence to build an attractive, realistic and sustainable business model.


Develop your business model


Developing your business model, in particular by focusing on customer and employee experience, is undoubtedly the most important aspect of organizational design, for two reasons: first, the organization of the company must be built around satisfaction customers and employees to achieve maximum performance, then satisfy and customers and employees can not be conceived in isolation - one does not go without the other. The employee is the centerpiece of a successful customer experience and must be constantly driving and engaged.


Design and implement organizational design


Thinking and applying the organizational design takes into account:


A 360 ° vision of the company intelligible and shared

A realistic and attractive strategic objective

Engaging and committed employees

The co-construction of organizational principles (governance, operation, management and culture) with all relevant employees and stakeholders

An operational roadmap to engage in an effective exchange process

Management of organizational design over time


As the company is subject to permanent development constraints, it is crucial that this development be done in a "natural" way. For that, it is necessary to consider:


An organization that promotes autonomy

A management that advocates exemplarity

A culture that encourages transparency and trust

Organizational design allows the company to organize in the best economic, ethical and managerial conditions in order to achieve its strategic objective: to generate recurring and profitable growth.


For this, there is no choice but to focus on customer and employee experience.